Talking about how the relationship between brands and customers has reversed, Grealish talked about how consumers want a greater input into how brands work and the power of getting them involved. Hubert Grealish – Global Head of Brand Communications At Diageo However, in comparison to 2011 where only 5% of questions were answered, it’s has improved immensely Elaborating on Socialbakers’ ‘Socially Devoted’ concept that it introduced at Le Web London, Rezab showed that while more brands were beginning to respond to consumer queries, they were still a long way from achieving satisfactory levels (less than 50% of questions on social media were responded to). Using some of the status gathered from Wolfgang Digital’s work, Coleman showed how you could get specific details to help your retargeting campaign such as average site visits per purchase and the number of different sites visited per purchase.Ĭonsidering that stats are SocialBaker’s bread and butter, Jan Rezab based his talk on understanding fans and the importance of engagement and consumer feedback. One of which looking at the process between first visiting a site and purchasing a good or product. On a talk about at the three most important innovations for marketing – retargeting (promoting what the user already likes), analytics (finding out how many times people visit your site before a sale is made) and interest (developing interest in consumers through advanced ad targeting) – Coleman spoke about the wealth of options that brands have to help amplify their marketing efforts. 3Īlan Coleman – Founder & CEO of Wolfgang Digital While creating images was popular thanks to the popularity of Instagram and Camera+, others like sound and video recording was much lower, sharing similar levels of creation and consumption His main reasons for embracing sound were that it’s everywhere, it’s inherently practical as it requires less digital memory, it’s less intrusive in comparison to other mediums as it requires less effort to process as video requires more than one sense. Talking about the importance of sound and how its under-utilised as a medium, Dewings mentioned that there is a discrepancy between how we consume and create mediums. Mark Dewings – Brand Communications At Soundcloud The Dublin Web Summit last week was no exception so here are the major points to take away from the digital marketing stage, with key facts presented as images. One good place to keep up with this is at the major conferences and events held around the world, where agencies, brands and companies will always provide stats and figures. Knowledge is indeed power and with new developments, research and products happening regularly it can be difficult to keep up with them. The amount of time you can dedicate to it and the type of marketing you want to engage in will determine which tools you will use to promote your business so consider your options first before you decide to embrace a new platform on top of your existing ones.Įssential Social Stats & Facts That Brand Marketers Should Considerį there’s one thing that marketers are constantly craving for, it’s new stats and facts to sink their teeth into.
An app like Instagram can help show off your wares or communicate far more than a simple status update, Foursquare can be useful if you’re looking to drum up extra business by offering deals and offers and YouTube can offer a unique way of engaging with your audience. While Facebook, Twitter and LinkedIn are the obvious choices, it may be worth looking into other depending on your industry. Taking on too many platforms will only result in a diluted experience that won’t help your company or brand in the long-term. Chances are you already two or three different platforms to focus your efforts on (unless you’re a larger company and have the luxury of a community manager) and that’s a good thing. With so many platforms out there and compelling reasons to use them, it can be difficult to know which ones to choose and in one or two cases, which ones to drop. But while we’re all savvy enough to know what Facebook and Twitter are, the finer points like customer service on Twitter, video editing and marketing on YouTube, company pages on LinkedIn, using Foursquare as a marketing tool and the rise of Pinterest may elude you. It’s no longer enough to say that you have a Twitter or LinkedIn account, you must be able to back it up with consistency and customer service. Due to its cheapness, immediacy and allowing brands to develop a relationship with their consumers, doing social media well can certainly help you out in the long run. Social media’s importance means that it’s now an integral part of any social media strategy.
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